Wednesday, August 1, 2018

New Amaze accounts for over half of Honda’s July sales

If the sales figures from July are anything to go by, the second-generation Amaze is proving to be a major hit for Honda. The new compact sedan accounted for 51 percent of the company’s total July sales. Out of the 19,970 cars Honda sold in July (a growth of 17 per cent YoY), 10,180 units were that of the Amaze.

As we’d reported earlier, the petrol-manual in the mid-spec S trim accounts for majority of the sales, but when you look at combined sales (petrol and diesel), it’s the V and VX variants that are performing better. There’s also been healthy demand for the automatic variants of the new Amaze, with the sales split between manual and automatic currently standing at 74/26 per cent. Only the S and V trims of the Amaze are offered with the option of a CVT, which is also one of the reasons why the S variant is in demand.

The launch of the new Amaze has definitely given Honda a shot in the arm, as sales for the Japanese carmaker were almost flat prior to the introduction of the new model. In the April-July period this fiscal, Honda grew 12.5 per cent in the domestic market, selling 62,579 units against 55,647 units in the same period, last year. Other than the Amaze, the City and WR-V are two other products adding a notable figure to the volumes.

Honda had launched the Amaze in May this year at an introductory price of Rs 5.99 lakh (ex-showroom, Delhi).  The introductory price has certainly helped the new Amaze find many takers, but with prices going up, it will be interesting to see if the Amaze can continue to rack up the numbers amid strong competition from stalwarts like the Swift Dzire and Hyundai Xcent.

 



from Autocar India - Cars https://ift.tt/2vrCVMx
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