Thursday, June 28, 2018

Suzuki to unveil new city car concept in August

Suzuki usually has some pretty interesting exhibits lined up for the Gaikindo Indonesia International Auto Show (GIIAS), and as per a report, this year's edition (that begins on August 2) will see the debut of a new concept car, which Suzuki will put into production.

Speaking to Indonesian news outlet Kompas, Harold Donel, Head of Product Development & Marketing Research, PT Suzuki Indomobil Sales, confirmed that this new concept will be a city car, but also went on to clarify that it'll be part of a new sub-brand, and will be an Indonesia-only model.

"The model is city ​​car and most importantly it is a sub-brand of Suzuki that is made specifically for the Indonesian market only," said Harold.

While details on the city car - and the new sub-brand - are scarce, Harold added how the idea behind this new sub-brand is to reinforce Suzuki's model range, and how this city car will be targeted at a younger customer base.

"The concept car will be mass produced in the future, targeting young consumers, which means buyers with age up to 35 years. This is a new identity Suzuki for the Indonesian market."

It remains to be seen if the city car concept in question is a derivative of the Concept Future S, which Maruti Suzuki revealed at the 2018 Auto Expo.

SOURCE

 



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